Featured Brand: Khalifa Kush
At a Glance
Category: Flower, Pre-Rolls, Edibles, Vapes, Concentrates, Beverages
Type: Indoor Flower, Concentrates, Infused Pre-Rolls, Cartridges
Region: Santa Rosa
Heritage: Since breaking out with “Black and Yellow” in 2010, Pittsburgh native Wiz Khalifa has carved a lane that’s equal parts music mogul, cannabis icon, and lifestyle tastemaker, driven by his relentless hustle and fiercely loyal fanbase.
People: Wiz Khalifa
Ethos: To create a world where everyone can smoke like Wiz
The Intro
Wiz Khalifa isn’t just a rapper who smokes weed. He’s the rapper who smokes weed. And he turned that into one of the most successful celebrity cannabis brands in the world. Khalifa Kush isn’t just another name-drop strain. It’s a brand that actually lives up to the name behind it.
Wiz isn’t phoning it in. He trains in Muay Thai and Brazilian jiu-jitsu, headlines arena tours, and still finds time to nerd out over terps and phenos. This isn’t a cash grab. It’s a personal passion project backed by years of refinement and hands-on involvement.
He’s everything your D.A.R.E. officer warned you a stoner could never be: sharp, driven, thriving. And that’s precisely what makes him the perfect spokesperson for our modern cannabis culture. Khalifa Kush reflects that same energy—polished, unapologetic, and built for the real connoisseurs who care about quality, not hype.
From Private Stash to Global Stage
Khalifa Kush was born in 2012 when an anonymous grower reached out to Wiz with a simple proposition: create a strain so dialed-in that Wiz wouldn’t want to smoke anything else. And it worked. Wiz kept it exclusive for years, refining the genetics and perfecting the flower until it felt right. By 2016, he felt confident enough to share it with the public. What started as one standout strain quickly grew into the cornerstone of a burgeoning cannabis empire.
Since then, Khalifa Kush has continued to expand—not just in terms of product offerings, but also in partnerships. Collaborations with powerhouses like FloraCal Farms, Cresco, Trulieve, and Planet 13 helped propel KK from a niche, hype-driven strain into a global cannabis brand. What began as a single, sought-after flower is now a full-fledged catalog that includes pre-rolls, carts, edibles, concentrates, and more. Every product is strain-specific and built around KK’s in-house catalog of proprietary cuts.
But here’s the thing: this isn’t your typical white-labeled, celebrity-endorsed product. Wiz maintains complete control over every aspect of production. From genetics to packaging, it’s still his vision at the core. Every product that hits the shelves reflects the original intention: weed that Wiz would actually want to smoke, with a commitment to quality that doesn’t waver. The goal? To create a world where everyone can smoke like Wiz.
The Philosophy of "No Bammer Weed"
KK’s ethos is clear: no bammer weed. The brand isn’t just about scaling up through partnerships; it’s about doing so with integrity, ensuring that every product maintains the same high standard, no matter where it’s grown—be it California, Canada, Michigan, or Munich.
Their international expansion speaks volumes about the brand’s commitment to quality. In Germany, for example, they’re taking a medical-first approach, growing under Good Agricultural and Collection Practices (GACP) and processing to European Union Good Manufacturing Practices (EU-GMP) standards—those same standards used in pharmaceutical production. That’s not just regulatory talk; it’s fire-grade, pharma-level quality.
But let’s be real: most people don’t buy Khalifa Kush because of its manufacturing protocols. They buy it because Wiz made weed cool. KK isn’t just a product. It’s a cultural statement. From appearances in music videos, exclusive merch drops, pop-up events, and the immersive KK experience at Planet 13 in Vegas, where Khalifa Kush just recently launched their new collaborative brand “The Funk” with P-Funk legend and longtime cannabis champion George Clinton, the brand embodies lifestyle marketing at its finest. It’s about the vibe and the scene.
The launch in Germany is only the beginning. With eyes on Europe, Latin America, Asia, and the Middle East, Khalifa Kush isn’t just aiming to spread its reach; it’s positioning itself to be the loudest pack in the room, no matter where you are.
The Menu
The signature strain, KK, is an indica-dominant hybrid explicitly developed for Wiz. Think sour lemon, earthy pine, and a clean high 20s/low 30s % THC that hits with an energetic head high before melting into a smooth, body-heavy buzz. It’s balanced, reliable, and still the backbone of the brand.
Khalifa Mints has a creamy, gassy mint flavor and a well-balanced high that works any time of day—calm but alert, with just enough edge to keep things interesting. Violet Sky (Khalifa Mints x Gastro Pop) leans into the euphoric, with bright citrus, ripe fruit, and a loud herbal funk that lingers.
Baby Turtle (KK x Jokerz31) is the wind-down choice: bold, gassy, and built for sweatpants and streaming queues. Think end-of-the-day indulgence. And finally, the closer, Point Breeze—the latest hybrid drop of KK x Gastro Pop—pulled a stellar score of 94 points and, in Budist’s words, “is a knockout that proves not all celebrity weed is just smoke and mirrors.”
And the best thing? Nearly every cultivar is featured in their pre-rolls (infused and not) and cured resin carts as well as syrups, gummies and an assortment of extracts like budders, batters, shatters and sugar waxes. You’ll find the same care across the board—no filler, no shortcuts. Just high-quality, strain-specific goodies designed to be enjoyed like something worth putting Wiz’s name on.
Built on proprietary genetics, tight production standards, and a fanbase that spans the globe, Khalifa Kush isn’t just aiming to be a top-tier weed brand; it’s gunning for cultural export status. Its global vision mirrors Wiz Khalifa’s career—boundary-pushing, authentic, and a step ahead of the curve.
Visit the Khalifa Kush website to learn more!