Budist Newsletter: The MJBowl Journey
Dear Friends,
At Budist, we believe that connoisseurship starts with consistency. The same way a sommelier or coffee taster relies on a shared language and set of standards, cannabis deserves an equally rigorous framework for evaluation.
As we move into the judging phase of the MJBowl, our focus turns to standardization, ensuring every product is assessed on the same criteria with the same precision. Our judging methodology is built around a 100-point scale that captures both the science and the art of great cannabis.
Each product is evaluated across four core attributes: aroma, flavor, appearance, and experience. Judges assign specific numerical values within each category, creating a balanced system that translates subjective impressions into data-driven insights. This approach allows us to measure quality in a way that is transparent and trusted. Beyond the scores themselves, what matters is the process.
Every step, from sample intake to sensory evaluation, is designed to minimize bias and elevate accuracy. By applying an analytical approach rooted in structure and consistency, we’re building a shared language of excellence that helps consumers, brands, and retailers alike understand what defines great cannabis and why it stands out.
This commitment to standardization extends to the tools our judges use. Each product is sampled using best-in-class devices and accessories that ensure uniformity across all product types, allowing craftsmanship and quality to shine.
Thank you for being a part of this journey. Stay tuned for a closer inside look as we wrap up the judging process and prepare for the awards show at MJBizCon 2025.
With Gratitude,
Jocelyn Sheltraw
Co-Founder & CEO
MJBowl Judging
To support a truly standardized evaluation, our judges are using best-in-class devices and accessories that provide consistency across every consumption method. Each product type, from flower to concentrates to vapes, is paired with tools engineered for precision, purity, and control.
These include temperature-regulated dry herb vaporizers, calibrated e-rigs, insulated glassware, and rolling papers designed to preserve the natural character of the plant. By integrating these tools into the judging process, we eliminate many of the variables that can distort a product’s true expression. The result is a level playing field where craftsmanship and quality take center stage, and where the outcomes reflect not preference, but performance.
Later this month, we’ll be releasing a series of blog articles that take a closer look at each device and accessory and how they were used throughout the judging process. In the meantime, check out our recent video on Instagram announcing the official device sponsors featured in this year’s MJBowl.
Upcoming Events
MJBowl Awards at MJBizCon
Thursday, December 4 | 12–2 PM | Las Vegas Convention Center
If you're attending MJBizCon, join us on the Expo Floor for the inaugural MJBowl Awards Ceremony. This 90 minute program is open to conference attendees and will celebrate the award winning products brands from CA and NY.
12 Jays of Christmas
December Gatherings | San Francisco, Berkeley, San Diego, Los Angeles
Budist is partnering on a series of gatherings to celebrate the 12 Jays of Christmas in San Francisco on the 6th, Berkeley on the 7th, San Diego on the 13th, and Los Angeles on the 14th. The events will highlight a limited-edition gift box featuring twelve sun-grown pre-rolls from craft farmers in the Emerald Triangle, with each purchase supporting the Humboldt County Growers Alliance.
Fleur Nouveau
December 18 | The Woods, West Hollywood
Our second annual Fleur Nouveau will highlight the 2025 sungrown harvest and the producers behind it. One of our favorite gatherings as we close out the year. Save the date — RSVP coming soon.
In the News
Coverage of the MJBowl continues to grow, with recent stories highlighting how structured evaluation and community partnerships are shaping a more trusted cannabis market.
- Beard Bros Media: Retail Revelations Podcast
This episode covers the launch of the MJBowl, the evolution of MJBizCon, and why standards and consumer education matter.
Watch: Retail Revelations with Beard Bros
- MediaJel Podcast: The Yelp of Cannabis
A conversation about how Budist was built and why credible product information is influencing buying behavior across the industry.
Listen: The Yelp of Cannabis
- High Adam: Sketch a Sesh Feature
A creative profile exploring Jocelyn’s dream smoke-up session and the personal values that shape her work at Budist.
Read: Sketch a Sesh with High Adam
Sponsorship Opportunities
Budist supports brands through verified reviews, content, tastings, and competitions. If you are looking to connect with engaged consumers or participate in upcoming programs, we would love to support you!